How much is a Museum of Illusions franchise? $1,935,500 – $6,552,500 to open, per its disclosure filings
$1,935,500 – $6,552,500
Opening a Museum of Illusions franchise takes $1,935,500 – $6,552,500 all-in, per its franchise disclosure filings (data as of 2026-05). The initial franchise fee is $175,000 – $220,000. Ongoing, franchisees pay a royalty of 5% on sales plus an ad-fund contribution of up to 5%. Anything the filings do not state is marked "Not disclosed" below — never estimated.
Museum of Illusions cost table
| Verification mark | Cost item | Low | High | Range |
|---|---|---|---|---|
| Initial franchise feeOne-time, paid to the franchisor at signing | $175,000 | $220,000 | $175,000 to $220,000 | |
| Initial investment (all-in)FDD Item 7-derived range: build-out, equipment, opening costs | $1,935,500 | $6,552,500 | $1,935,500 to $6,552,500 | |
| Net worth requiredFranchisor's stated qualification minimum | Not disclosed1 | Not disclosed1 | ||
| Liquid cash requiredFranchisor's stated qualification minimum | Not disclosed1 | Not disclosed1 | ||
| Cash to open (all-in range) | $1,935,500 | $6,552,500 | $1,935,500 to $6,552,500 | |
- 1 "Not disclosed" means Museum of Illusions's filings do not state this figure. We publish the gap instead of estimating it.
| RoyaltyOngoing, % of sales | 5% |
|---|---|
| Ad fundOngoing, % of sales | Up to 5% |
| Initial termLength of the first franchise agreement | 10 years |
What's in that number — and what isn't
The $1,935,500 – $6,552,500 range is derived from Museum of Illusions's filed initial-investment disclosure (FDD Item 7 class): build-out, equipment, and opening costs as the franchisor stated them. Your market's real estate, labor, and build-out prices can land you outside it.
Not in the opening number: the ongoing royalty of 5% on sales, the ad-fund contribution of up to 5%, and your operating losses while the unit ramps. Every figure marked "Not disclosed" above is a gap in the filings, not a zero.
How Museum of Illusions's cost compares
A dollar figure means more with a yardstick. Here is where Museum of Illusions's disclosed cost sits against the Entertainment & Recreation category:
- Minimum startup cost of $1,935,500 — about 1.3× the Entertainment & Recreation median of $1,498,565.
- Initial franchise fee of $175,000 — about 2.3× the Entertainment & Recreation median of $77,540.
Category medians are computed from the Entertainment & Recreation brands in our data that disclosed each figure — a benchmark for scale, not a quality judgment. See all Entertainment & Recreation franchises
What about earnings?
We don't publish per-brand earnings figures — for Museum of Illusions or anyone else. The only primary source is Item 19 of the brand's own franchise disclosure document (FDD), and no law requires a franchisor to publish one, so the "average owner income" numbers circulating elsewhere are usually unsourced or survivorship-biased. Ask Museum of Illusions for its current FDD and read Item 19 yourself — and if there is no Item 19, that silence is information too.
What is the Museum of Illusions franchise fee?
$175,000 – $220,000, one-time, per disclosure filings as of 2026-05.
What ongoing fees does Museum of Illusions charge?
A royalty of 5% on sales plus an ad-fund contribution of up to 5%, per disclosure filings as of 2026-05.