How much is a Value Place franchise? $5,229,000 – $6,747,000 to open, per its disclosure filings
$5,229,000 – $6,747,000
Opening a Value Place franchise takes $5,229,000 – $6,747,000 all-in, per its franchise disclosure filings (data as of 2026-05). The initial franchise fee is $50,000. Ongoing, franchisees pay a royalty of 5% on sales plus an ad-fund contribution of up to 3%. Anything the filings do not state is marked "Not disclosed" below — never estimated.
Value Place cost table
| Verification mark | Cost item | Low | High | Range |
|---|---|---|---|---|
| Initial franchise feeOne-time, paid to the franchisor at signing | $50,000 | $50,000 | $50,000 | |
| Initial investment (all-in)FDD Item 7-derived range: build-out, equipment, opening costs | $5,229,000 | $6,747,000 | $5,229,000 to $6,747,000 | |
| Net worth requiredFranchisor's stated qualification minimum | Not disclosed1 | Not disclosed1 | ||
| Liquid cash requiredFranchisor's stated qualification minimum | Not disclosed1 | Not disclosed1 | ||
| Cash to open (all-in range) | $5,229,000 | $6,747,000 | $5,229,000 to $6,747,000 | |
- 1 "Not disclosed" means Value Place's filings do not state this figure. We publish the gap instead of estimating it.
| RoyaltyOngoing, % of sales | 5% |
|---|---|
| Ad fundOngoing, % of sales | Up to 3% |
| Initial termLength of the first franchise agreement | 20 years |
What's in that number — and what isn't
The $5,229,000 – $6,747,000 range is derived from Value Place's filed initial-investment disclosure (FDD Item 7 class): build-out, equipment, and opening costs as the franchisor stated them. Your market's real estate, labor, and build-out prices can land you outside it.
Not in the opening number: the ongoing royalty of 5% on sales, the ad-fund contribution of up to 3%, and your operating losses while the unit ramps. Every figure marked "Not disclosed" above is a gap in the filings, not a zero.
How Value Place's cost compares
A dollar figure means more with a yardstick. Here is where Value Place's disclosed cost sits against the Lodging & Leisure category:
- Minimum startup cost of $5,229,000 — about in line with the Lodging & Leisure median of $6,130,275.
- Initial franchise fee of $50,000 — about 21% below the Lodging & Leisure median of $63,600.
Category medians are computed from the Lodging & Leisure brands in our data that disclosed each figure — a benchmark for scale, not a quality judgment. See all Lodging & Leisure franchises
What about earnings?
We don't publish per-brand earnings figures — for Value Place or anyone else. The only primary source is Item 19 of the brand's own franchise disclosure document (FDD), and no law requires a franchisor to publish one, so the "average owner income" numbers circulating elsewhere are usually unsourced or survivorship-biased. Ask Value Place for its current FDD and read Item 19 yourself — and if there is no Item 19, that silence is information too.
What is the Value Place franchise fee?
$50,000, one-time, per disclosure filings as of 2026-05.
What ongoing fees does Value Place charge?
A royalty of 5% on sales plus an ad-fund contribution of up to 3%, per disclosure filings as of 2026-05.