How much is a Verlo Mattress franchise? $464,685 – $784,240 to open, per its disclosure filings
$464,685 – $784,240
Opening a Verlo Mattress franchise takes $464,685 – $784,240 all-in, per its franchise disclosure filings (data as of 2026-05). The initial franchise fee is $69,800 – $83,000. Ongoing, franchisees pay a royalty of 5% on sales plus an ad-fund contribution of up to 3%. To qualify, Verlo Mattress asks for $100,000 in liquid cash and a $250,000 net worth. Anything the filings do not state is marked "Not disclosed" below — never estimated.
Verlo Mattress cost table
| Verification mark | Cost item | Low | High | Range |
|---|---|---|---|---|
| Initial franchise feeOne-time, paid to the franchisor at signing | $69,800 | $83,000 | $69,800 to $83,000 | |
| Initial investment (all-in)FDD Item 7-derived range: build-out, equipment, opening costs | $464,685 | $784,240 | $464,685 to $784,240 | |
| Net worth requiredFranchisor's stated qualification minimum | $250,000 | $250,000 | $250,000 | |
| Liquid cash requiredFranchisor's stated qualification minimum | $100,000 | $100,000 | $100,000 | |
| Cash to open (all-in range) | $464,685 | $784,240 | $464,685 to $784,240 |
| RoyaltyOngoing, % of sales | 5% |
|---|---|
| Ad fundOngoing, % of sales | Up to 3% |
| Initial termLength of the first franchise agreement | 10 years |
What's in that number — and what isn't
The $464,685 – $784,240 range is derived from Verlo Mattress's filed initial-investment disclosure (FDD Item 7 class): build-out, equipment, and opening costs as the franchisor stated them. Your market's real estate, labor, and build-out prices can land you outside it.
Not in the opening number: the ongoing royalty of 5% on sales, the ad-fund contribution of up to 3%, and your operating losses while the unit ramps. Every figure marked "Not disclosed" above is a gap in the filings, not a zero.
How Verlo Mattress's cost compares
A dollar figure means more with a yardstick. Here is where Verlo Mattress's disclosed cost sits against the Professional Services category:
- Minimum startup cost of $464,685 — about 5.5× the Professional Services median of $84,700.
- Initial franchise fee of $69,800 — about 1.8× the Professional Services median of $39,700.
Category medians are computed from the Professional Services brands in our data that disclosed each figure — a benchmark for scale, not a quality judgment. See all Professional Services franchises
What about earnings?
We don't publish per-brand earnings figures — for Verlo Mattress or anyone else. The only primary source is Item 19 of the brand's own franchise disclosure document (FDD), and no law requires a franchisor to publish one, so the "average owner income" numbers circulating elsewhere are usually unsourced or survivorship-biased. Ask Verlo Mattress for its current FDD and read Item 19 yourself — and if there is no Item 19, that silence is information too.
What is the Verlo Mattress franchise fee?
$69,800 – $83,000, one-time, per disclosure filings as of 2026-05.
What ongoing fees does Verlo Mattress charge?
A royalty of 5% on sales plus an ad-fund contribution of up to 3%, per disclosure filings as of 2026-05.
How much money do you need to qualify for a Verlo Mattress franchise?
Verlo Mattress's filings ask for $100,000 in liquid cash and a $250,000 minimum net worth (as of 2026-05). Capital figures are the franchisor's stated minimums, not our advice.