How much is a Crunch franchise? $918,000 – $3,743,000 to open, per its disclosure filings
$918,000 – $3,743,000
Opening a Crunch franchise takes $918,000 – $3,743,000 all-in, per its franchise disclosure filings (data as of 2026-05). The initial franchise fee is not disclosed in the filings we cover. Ongoing, franchisees pay a royalty of 5% on sales plus an ad-fund contribution of up to 2%. To qualify, Crunch asks for $400,000 in liquid cash and a $1,500,000 net worth. Anything the filings do not state is marked "Not disclosed" below — never estimated.
Crunch cost table
| Verification mark | Cost item | Low | High | Range |
|---|---|---|---|---|
| Initial franchise feeOne-time, paid to the franchisor at signing | Not disclosed1 | Not disclosed1 | ||
| Initial investment (all-in)FDD Item 7-derived range: build-out, equipment, opening costs | $918,000 | $3,743,000 | $918,000 to $3,743,000 | |
| Net worth requiredFranchisor's stated qualification minimum | $1,500,000 | $1,500,000 | $1,500,000 | |
| Liquid cash requiredFranchisor's stated qualification minimum | $400,000 | $400,000 | $400,000 | |
| Cash to open (all-in range) | $918,000 | $3,743,000 | $918,000 to $3,743,000 | |
- 1 "Not disclosed" means Crunch's filings do not state this figure. We publish the gap instead of estimating it.
| RoyaltyOngoing, % of sales | 5% |
|---|---|
| Ad fundOngoing, % of sales | Up to 2% |
| Initial termLength of the first franchise agreement | 10 years |
What's in that number — and what isn't
The $918,000 – $3,743,000 range is derived from Crunch's filed initial-investment disclosure (FDD Item 7 class): build-out, equipment, and opening costs as the franchisor stated them. Your market's real estate, labor, and build-out prices can land you outside it.
Not in the opening number: the ongoing royalty of 5% on sales, the ad-fund contribution of up to 2%, and your operating losses while the unit ramps. Every figure marked "Not disclosed" above is a gap in the filings, not a zero.
How Crunch's cost compares
A dollar figure means more with a yardstick. Here is where Crunch's disclosed cost sits against the Health & Fitness category:
- Minimum startup cost of $918,000 — about 5× the Health & Fitness median of $184,861.
Category medians are computed from the Health & Fitness brands in our data that disclosed each figure — a benchmark for scale, not a quality judgment. See all Health & Fitness franchises
What about earnings?
We don't publish per-brand earnings figures — for Crunch or anyone else. The only primary source is Item 19 of the brand's own franchise disclosure document (FDD), and no law requires a franchisor to publish one, so the "average owner income" numbers circulating elsewhere are usually unsourced or survivorship-biased. Ask Crunch for its current FDD and read Item 19 yourself — and if there is no Item 19, that silence is information too.
What ongoing fees does Crunch charge?
A royalty of 5% on sales plus an ad-fund contribution of up to 2%, per disclosure filings as of 2026-05.
How much money do you need to qualify for a Crunch franchise?
Crunch's filings ask for $400,000 in liquid cash and a $1,500,000 minimum net worth (as of 2026-05). Capital figures are the franchisor's stated minimums, not our advice.