Drybar franchise: cost, fees & unit track record
Opening a Drybar franchise takes $550,504 – $869,724 all-in, per its franchise disclosure filings (data as of 2026-05). The initial franchise fee is $126,124 – $134,124. Anything the filings do not state is marked "Not disclosed" below — never estimated. The ledger below itemizes every figure we can source for Drybar, each one dated, so you can check the numbers before anyone gets your contact details.
Drybar franchise costs and fees
| Verification mark | Cost item | Low | High | Range |
|---|---|---|---|---|
| Initial franchise feeOne-time, paid to the franchisor at signing | $126,124 | $134,124 | $126,124 to $134,124 | |
| Initial investment (all-in)FDD Item 7-derived range: build-out, equipment, opening costs | $550,504 | $869,724 | $550,504 to $869,724 | |
| Net worth requiredFranchisor's stated qualification minimum | Not disclosed1 | Not disclosed1 | ||
| Liquid cash requiredFranchisor's stated qualification minimum | Not disclosed1 | Not disclosed1 | ||
| Cash to open (all-in range) | $550,504 | $869,724 | $550,504 to $869,724 | |
- 1 "Not disclosed" means Drybar's filings do not state this figure. We publish the gap instead of estimating it.
| RoyaltyOngoing, % of sales | Not disclosed |
|---|---|
| Ad fundOngoing, % of sales | Not disclosed |
| Initial termLength of the first franchise agreement | Not disclosed |
See the full Drybar cost breakdown — what's in that number and what isn't
How Drybar's cost compares
A dollar figure means more with a yardstick. Here is where Drybar's disclosed cost sits against the Health & Fitness category:
- Minimum startup cost of $550,504 — about 3× the Health & Fitness median of $184,861.
- Initial franchise fee of $126,124 — about 2.6× the Health & Fitness median of $49,000.
Category medians are computed from the Health & Fitness brands in our data that disclosed each figure — a benchmark for scale, not a quality judgment. See all Health & Fitness franchises
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How Drybar's units have held up
Openings and closures from FDD Item 20-style unit history, 2012–2022: began the window at 6 units; 57 units opened, 12 closed, ending at 149 units. (partial records: 2018 is not in the source data — totals span the reported years only.)
What about earnings?
We don't publish per-brand earnings figures — for Drybar or anyone else. The only primary source is Item 19 of the brand's own franchise disclosure document (FDD), and no law requires a franchisor to publish one, so the "average owner income" numbers circulating elsewhere are usually unsourced or survivorship-biased. Ask Drybar for its current FDD and read Item 19 yourself — and if there is no Item 19, that silence is information too.
What this data can't tell you
Everything on this page comes from disclosure filings — fees, ranges, and unit counts. Four questions that matter just as much are not in any filing we can source, so we say so instead of guessing:
- The hours and the labor
- No dataset field says whether Drybar is a manage-from-a-laptop business or a 60-hour week in disguise. Item 15 of the FDD states whether you're obligated to run the business personally, and Item 11 lists what the franchisor actually does for you — then ask current owners what their week looks like (validation calls), not the sales team.
- How hands-on the ownership really is
- "Semi-absentee" is a pitch, not a filing field. Treat any hands-off claim as unverified until it's consistent with Item 15 and with what multiple current franchisees tell you — what absentee ownership actually means.
- Your territory — whether it's protected, and whether it's open
- Two territory questions sit outside our data. Whether Drybar grants a protected or exclusive area is set in Item 12 of the FDD and varies brand to brand — some grant none, and the carve-outs (online sales, national accounts) matter as much as the map. And filing data can't say what's open in your market this month; only Drybar can confirm current availability. Ask both before you inquire, and get the answer in writing.
- What owners earn
- Covered honestly above: our dataset has no earnings fields, the only primary source is the brand's own Item 19, and here is how to read that evidence.
About the Drybar franchise
Drybar is a health & fitness franchisor with 149 units at the end of 2022 (FDD Item 20-style unit history). Between 2012 and 2022, it began the window at 6 units; its filings record 57 unit openings and 12 closures, ending at 149 units (partial records: 2018 is not in the source data — totals span the reported years only). Its parent company is Drybar Franchising LLC.
No franchise-related lawsuits reported in the disclosure data we hold (FDD Item 3, as of 2026-05) — an absence in our sources, not a guarantee; confirm against the brand's current FDD.
From the franchisor's materials
You will operate an upscale shop offering hairstyling services in a spa-like setting and at off-site locations under the trade name and service mark DRYBAR®.
Drybar franchise: quick answers
- How much does a Drybar franchise cost?
- $550,504 – $869,724 all-in to open, per Drybar's franchise disclosure filings (data as of 2026-05).
- How many Drybar units are there?
- 149 units at the end of 2022 (FDD Item 20-style unit history).
- How have Drybar's units held up?
- 83.8% of units at risk between 2020 and 2022 did not close, per our metric recomputed from FDD Item 20-style unit history (methodology published on our verification page).