How much is a Juice It Up franchise? $249,550 – $343,726 to open, per its disclosure filings
$249,550 – $343,726
Opening a Juice It Up franchise takes $249,550 – $343,726 all-in, per its franchise disclosure filings (data as of 2026-05). The initial franchise fee is $25,000. Ongoing, franchisees pay a royalty of 6% on sales plus an ad-fund contribution of up to 2%. To qualify, Juice It Up asks for $100,000 in liquid cash and a $300,000 net worth. Anything the filings do not state is marked "Not disclosed" below — never estimated.
Juice It Up cost table
| Verification mark | Cost item | Low | High | Range |
|---|---|---|---|---|
| Initial franchise feeOne-time, paid to the franchisor at signing | $25,000 | $25,000 | $25,000 | |
| Initial investment (all-in)FDD Item 7-derived range: build-out, equipment, opening costs | $249,550 | $343,726 | $249,550 to $343,726 | |
| Net worth requiredFranchisor's stated qualification minimum | $300,000 | $300,000 | $300,000 | |
| Liquid cash requiredFranchisor's stated qualification minimum | $100,000 | $100,000 | $100,000 | |
| Cash to open (all-in range) | $249,550 | $343,726 | $249,550 to $343,726 |
| RoyaltyOngoing, % of sales | 6% |
|---|---|
| Ad fundOngoing, % of sales | Up to 2% |
| Initial termLength of the first franchise agreement | 10 years |
What's in that number — and what isn't
The $249,550 – $343,726 range is derived from Juice It Up's filed initial-investment disclosure (FDD Item 7 class): build-out, equipment, and opening costs as the franchisor stated them. Your market's real estate, labor, and build-out prices can land you outside it.
Not in the opening number: the ongoing royalty of 6% on sales, the ad-fund contribution of up to 2%, and your operating losses while the unit ramps. Every figure marked "Not disclosed" above is a gap in the filings, not a zero.
How Juice It Up's cost compares
A dollar figure means more with a yardstick. Here is where Juice It Up's disclosed cost sits against the Food & Beverage category:
- Minimum startup cost of $249,550 — about in line with the Food & Beverage median of $282,500.
- Initial franchise fee of $25,000 — about 29% below the Food & Beverage median of $35,000.
Category medians are computed from the Food & Beverage brands in our data that disclosed each figure — a benchmark for scale, not a quality judgment. See all Food & Beverage franchises
What about earnings?
We don't publish per-brand earnings figures — for Juice It Up or anyone else. The only primary source is Item 19 of the brand's own franchise disclosure document (FDD), and no law requires a franchisor to publish one, so the "average owner income" numbers circulating elsewhere are usually unsourced or survivorship-biased. Ask Juice It Up for its current FDD and read Item 19 yourself — and if there is no Item 19, that silence is information too.
What is the Juice It Up franchise fee?
$25,000, one-time, per disclosure filings as of 2026-05.
What ongoing fees does Juice It Up charge?
A royalty of 6% on sales plus an ad-fund contribution of up to 2%, per disclosure filings as of 2026-05.
How much money do you need to qualify for a Juice It Up franchise?
Juice It Up's filings ask for $100,000 in liquid cash and a $300,000 minimum net worth (as of 2026-05). Capital figures are the franchisor's stated minimums, not our advice.