Stroller Strides (now Fit4Mom) franchise: cost, fees & unit track record
Opening a Stroller Strides (now Fit4Mom) franchise takes Up to $26,385 all-in, per its franchise disclosure filings (data as of 2026-05). The initial franchise fee is not disclosed in the filings we cover. Anything the filings do not state is marked "Not disclosed" below — never estimated. The ledger below itemizes every figure we can source for Stroller Strides (now Fit4Mom), each one dated, so you can check the numbers before anyone gets your contact details.
Stroller Strides (now Fit4Mom) franchise costs and fees
| Verification mark | Cost item | Low | High | Range |
|---|---|---|---|---|
| Initial franchise feeOne-time, paid to the franchisor at signing | Not disclosed1 | Not disclosed1 | ||
| Initial investment (all-in)FDD Item 7-derived range: build-out, equipment, opening costs | n/d | $26,385 | Up to $26,385 | |
| Net worth requiredFranchisor's stated qualification minimum | Not disclosed1 | Not disclosed1 | ||
| Liquid cash requiredFranchisor's stated qualification minimum | Not disclosed1 | Not disclosed1 | ||
| Cash to open (all-in range) | n/d | $26,385 | Up to $26,385 | |
- 1 "Not disclosed" means Stroller Strides (now Fit4Mom)'s filings do not state this figure. We publish the gap instead of estimating it.
| RoyaltyOngoing, % of sales | Not disclosed |
|---|---|
| Ad fundOngoing, % of sales | Not disclosed |
| Initial termLength of the first franchise agreement | Not disclosed |
See the full Stroller Strides (now Fit4Mom) cost breakdown — what's in that number and what isn't
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How Stroller Strides (now Fit4Mom)'s units have held up
Openings and closures from FDD Item 20-style unit history, 2016–2017: began the window at 256 units; 91 units opened, 47 closed, ending at 277 units.
Not enough history to compute a survival figure — we need at least three years of unit data, and we don't extrapolate.
What about earnings?
We don't publish per-brand earnings figures — for Stroller Strides (now Fit4Mom) or anyone else. The only primary source is Item 19 of the brand's own franchise disclosure document (FDD), and no law requires a franchisor to publish one, so the "average owner income" numbers circulating elsewhere are usually unsourced or survivorship-biased. Ask Stroller Strides (now Fit4Mom) for its current FDD and read Item 19 yourself — and if there is no Item 19, that silence is information too.
What this data can't tell you
Everything on this page comes from disclosure filings — fees, ranges, and unit counts. Four questions that matter just as much are not in any filing we can source, so we say so instead of guessing:
- The hours and the labor
- No dataset field says whether Stroller Strides (now Fit4Mom) is a manage-from-a-laptop business or a 60-hour week in disguise. Item 15 of the FDD states whether you're obligated to run the business personally, and Item 11 lists what the franchisor actually does for you — then ask current owners what their week looks like (validation calls), not the sales team.
- How hands-on the ownership really is
- "Semi-absentee" is a pitch, not a filing field. Treat any hands-off claim as unverified until it's consistent with Item 15 and with what multiple current franchisees tell you — what absentee ownership actually means.
- Your territory — whether it's protected, and whether it's open
- Two territory questions sit outside our data. Whether Stroller Strides (now Fit4Mom) grants a protected or exclusive area is set in Item 12 of the FDD and varies brand to brand — some grant none, and the carve-outs (online sales, national accounts) matter as much as the map. And filing data can't say what's open in your market this month; only Stroller Strides (now Fit4Mom) can confirm current availability. Ask both before you inquire, and get the answer in writing.
- What owners earn
- Covered honestly above: our dataset has no earnings fields, the only primary source is the brand's own Item 19, and here is how to read that evidence.
About the Stroller Strides (now Fit4Mom) franchise
Stroller Strides (now Fit4Mom) is a health & fitness franchisor with 277 units at the end of 2017 (FDD Item 20-style unit history). Between 2016 and 2017, it began the window at 256 units; its filings record 91 unit openings and 47 closures, ending at 277 units. Its parent company is Stroller Strides, LLC.
Disclosure filings report 2 franchise-related lawsuits. Review Item 3 of the FDD. (as of 2026-05)
Stroller Strides (now Fit4Mom) franchise: quick answers
- How much does a Stroller Strides (now Fit4Mom) franchise cost?
- Up to $26,385 all-in to open, per Stroller Strides (now Fit4Mom)'s franchise disclosure filings (data as of 2026-05).
- How many Stroller Strides (now Fit4Mom) units are there?
- 277 units at the end of 2017 (FDD Item 20-style unit history).