The Exercise Coach franchise: cost, fees & unit track record
Opening The Exercise Coach franchise takes $136,009 – $348,564 all-in, per its franchise disclosure filings (data as of 2026-05). The initial franchise fee is $71,433 – $143,673. Ongoing, franchisees pay a royalty of 6% on sales plus an ad-fund contribution of up to 1%. To qualify, The Exercise Coach asks for $100,000 in liquid cash and a $500,000 net worth. Anything the filings do not state is marked "Not disclosed" below — never estimated.
The Exercise Coach franchise costs and fees
| Verification mark | Cost item | Low | High | Range |
|---|---|---|---|---|
| Initial franchise feeOne-time, paid to the franchisor at signing | $71,433 | $143,673 | $71,433 to $143,673 | |
| Initial investment (all-in)FDD Item 7-derived range: build-out, equipment, opening costs | $136,009 | $348,564 | $136,009 to $348,564 | |
| Net worth requiredFranchisor's stated qualification minimum | $500,000 | $500,000 | $500,000 | |
| Liquid cash requiredFranchisor's stated qualification minimum | $100,000 | $100,000 | $100,000 | |
| Cash to open (all-in range) | $136,009 | $348,564 | $136,009 to $348,564 |
| RoyaltyOngoing, % of sales | 6% |
|---|---|
| Ad fundOngoing, % of sales | Up to 1% |
| Initial termLength of the first franchise agreement | 10 years |
See the full The Exercise Coach cost breakdown — what's in that number and what isn't
How The Exercise Coach's cost compares
A dollar figure means more with a yardstick. Here is where The Exercise Coach's disclosed cost sits against the Health & Fitness category:
- Minimum startup cost of $136,009 — about 26% below the Health & Fitness median of $184,861.
- Initial franchise fee of $71,433 — about 1.5× the Health & Fitness median of $49,000.
Category medians are computed from the Health & Fitness brands in our data that disclosed each figure — a benchmark for scale, not a quality judgment. See all Health & Fitness franchises
Free info kit — costs, fees, and unit track record. You choose who may follow up.
Figures look outdated? Report outdated info.
How The Exercise Coach's units have held up
Openings and closures from FDD Item 20-style unit history, 2012–2022: began the window at 3 units; 176 units opened, 10 closed, ending at 168 units. (partial records: 2018 is not in the source data — totals span the reported years only.)
What about earnings?
We don't publish per-brand earnings figures — for The Exercise Coach or anyone else. The only primary source is Item 19 of the brand's own franchise disclosure document (FDD), and no law requires a franchisor to publish one, so the "average owner income" numbers circulating elsewhere are usually unsourced or survivorship-biased. Ask The Exercise Coach for its current FDD and read Item 19 yourself — and if there is no Item 19, that silence is information too.
What this data can't tell you
Everything on this page comes from disclosure filings — fees, ranges, and unit counts. Four questions that matter just as much are not in any filing we can source, so we say so instead of guessing:
- The hours and the labor
- No dataset field says whether The Exercise Coach is a manage-from-a-laptop business or a 60-hour week in disguise. Item 15 of the FDD states whether you're obligated to run the business personally, and Item 11 lists what the franchisor actually does for you — then ask current owners what their week looks like (validation calls), not the sales team.
- How hands-on the ownership really is
- "Semi-absentee" is a pitch, not a filing field. Treat any hands-off claim as unverified until it's consistent with Item 15 and with what multiple current franchisees tell you — what absentee ownership actually means.
- Your territory — whether it's protected, and whether it's open
- Two territory questions sit outside our data. Whether The Exercise Coach grants a protected or exclusive area is set in Item 12 of the FDD and varies brand to brand — some grant none, and the carve-outs (online sales, national accounts) matter as much as the map. And filing data can't say what's open in your market this month; only The Exercise Coach can confirm current availability. Ask both before you inquire, and get the answer in writing.
- What owners earn
- Covered honestly above: our dataset has no earnings fields, the only primary source is the brand's own Item 19, and here is how to read that evidence.
About The Exercise Coach franchise
The Exercise Coach is a health & fitness franchisor with 168 units at the end of 2022 (FDD Item 20-style unit history). Between 2012 and 2022, it began the window at 3 units; its filings record 176 unit openings and 10 closures, ending at 168 units (partial records: 2018 is not in the source data — totals span the reported years only). Its parent company is Exercise Coach USA LLC.
No franchise-related lawsuits reported in the disclosure data we hold (FDD Item 3, as of 2026-05) — an absence in our sources, not a guarantee; confirm against the brand's current FDD.
From the franchisor's materials
Exercise Coach USA, LLC offers franchises for the operation of a business that provides a comprehensive system of personal training using proprietary equipment, protocols and methods. We offer 2 models, including a "personal training studio" and a limited scale "personal training suite".
The Exercise Coach franchise: quick answers
- How much does The Exercise Coach franchise cost?
- $136,009 – $348,564 all-in to open, per The Exercise Coach's franchise disclosure filings (data as of 2026-05).
- How many The Exercise Coach units are there?
- 168 units at the end of 2022 (FDD Item 20-style unit history).
- How have The Exercise Coach's units held up?
- 97.1% of units at risk between 2020 and 2022 did not close, per our metric recomputed from FDD Item 20-style unit history (methodology published on our verification page).