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Wine & Design franchise: cost, fees & unit track record

Lodging & LeisureFDD entity year 2011

No veteran incentive on file (as of 2026-05) — none documented in the sources we can check, which is not proof the brand offers none. Ask the brand directly, or see brands with documented veteran incentives.

Visit Wine & Design's franchise page — the franchisor's own site, where questions we can't answer (like territory availability) belong.

Opening a Wine & Design franchise takes $46,160 – $95,000 all-in, per its franchise disclosure filings (data as of 2026-05). The initial franchise fee is $25,000. Ongoing, franchisees pay a royalty of 6% on sales plus an ad-fund contribution of up to 2%. To qualify, Wine & Design asks for $70,000 in liquid cash and a $70,000 net worth. Anything the filings do not state is marked "Not disclosed" below — never estimated.

Wine & Design franchise costs and fees

The Wine & Design all-in cost ledger
Verification markCost itemRange
Source-cited figureInitial franchise feeOne-time, paid to the franchisor at signing$25,000
Source-cited figureInitial investment (all-in)FDD Item 7-derived range: build-out, equipment, opening costs$46,160 to $95,000
Source-cited figureNet worth requiredFranchisor's stated qualification minimum$70,000
Source-cited figureLiquid cash requiredFranchisor's stated qualification minimum$70,000
Footed totalCash to open (all-in range)$46,160 to $95,000
as of 2026-05 · Source: franchise disclosure filings (FDD-derived dataset)Tickmark legend: how we verify
Ongoing fees and term
RoyaltyOngoing, % of sales6%
Ad fundOngoing, % of salesUp to 2%
Initial termLength of the first franchise agreement10 years
as of 2026-05 · Source: franchise disclosure filingsHow we check these figures

See the full Wine & Design cost breakdown — what's in that number and what isn't

How Wine & Design's cost compares

A dollar figure means more with a yardstick. Here is where Wine & Design's disclosed cost sits against the Lodging & Leisure category:

  • Minimum startup cost of $46,160 — about 99% below the Lodging & Leisure median of $6,130,275.
  • Initial franchise fee of $25,000 — about 61% below the Lodging & Leisure median of $63,600.

Category medians are computed from the Lodging & Leisure brands in our data that disclosed each figure — a benchmark for scale, not a quality judgment. See all Lodging & Leisure franchises

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How Wine & Design's units have held up

Openings and closures from FDD Item 20-style unit history, 2012–2017: began the window at 7 units; 73 units opened, 7 closed, ending at 73 units.

73 units opened and 7 closed between 2012 and 2017.2012: 10 opened2013: 13 opened2014: 15 opened2015: 16 opened2015: 1 closed2016: 12 opened2016: 2 closed2017: 7 opened2017: 4 closed
91.3%
of units at risk 2015–2017 did not close
Openings above the line in ink; closures below it in red. Wine & Design began the window at 7 units. 73 units opened and 7 closed between 2012 and 2017.How we compute this

What about earnings?

We don't publish per-brand earnings figures — for Wine & Design or anyone else. The only primary source is Item 19 of the brand's own franchise disclosure document (FDD), and no law requires a franchisor to publish one, so the "average owner income" numbers circulating elsewhere are usually unsourced or survivorship-biased. Ask Wine & Design for its current FDD and read Item 19 yourself — and if there is no Item 19, that silence is information too.

How to read the earnings evidence: how much do franchise owners make?

What this data can't tell you

Everything on this page comes from disclosure filings — fees, ranges, and unit counts. Four questions that matter just as much are not in any filing we can source, so we say so instead of guessing:

The hours and the labor
No dataset field says whether Wine & Design is a manage-from-a-laptop business or a 60-hour week in disguise. Item 15 of the FDD states whether you're obligated to run the business personally, and Item 11 lists what the franchisor actually does for you — then ask current owners what their week looks like (validation calls), not the sales team.
How hands-on the ownership really is
"Semi-absentee" is a pitch, not a filing field. Treat any hands-off claim as unverified until it's consistent with Item 15 and with what multiple current franchisees tell you — what absentee ownership actually means.
Your territory — whether it's protected, and whether it's open
Two territory questions sit outside our data. Whether Wine & Design grants a protected or exclusive area is set in Item 12 of the FDD and varies brand to brand — some grant none, and the carve-outs (online sales, national accounts) matter as much as the map. And filing data can't say what's open in your market this month; only Wine & Design can confirm current availability. Ask both before you inquire, and get the answer in writing.
What owners earn
Covered honestly above: our dataset has no earnings fields, the only primary source is the brand's own Item 19, and here is how to read that evidence.

About the Wine & Design franchise

Wine & Design is a lodging & leisure franchisor with 73 units at the end of 2017 (FDD Item 20-style unit history). Between 2012 and 2017, it began the window at 7 units; its filings record 73 unit openings and 7 closures, ending at 73 units. Its parent company is Wine and Design Franchise LLC. The filings indicate financing options are available; terms come from the franchisor, not from us.

No franchise-related lawsuits reported in the disclosure data we hold (FDD Item 3, as of 2026-05) — an absence in our sources, not a guarantee; confirm against the brand's current FDD.

From the franchisor's materials

The Franchisee will own and operate an art studio offering art classes where patrons bring their food and beverages of choice to their class and enjoy a relaxing and a pressure free creative environment. Franchisor, WINE AND DESIGN FRANCHISE LLC, provides services to Franchisees including assistance with training, operations, and staffing, advertising and marketing, purchasing and promotional techniques.

Excerpted from Wine & Design's own marketing materials — the brand's voice, not ours, and not checked by us (earnings and return claims removed).

Wine & Design franchise: quick answers

How much does a Wine & Design franchise cost?
$46,160 – $95,000 all-in to open, per Wine & Design's franchise disclosure filings (data as of 2026-05).
How many Wine & Design units are there?
73 units at the end of 2017 (FDD Item 20-style unit history).
How have Wine & Design's units held up?
91.3% of units at risk between 2015 and 2017 did not close, per our metric recomputed from FDD Item 20-style unit history (methodology published on our verification page).