How much is a Wine & Design franchise? $46,160 – $95,000 to open, per its disclosure filings
$46,160 – $95,000
Opening a Wine & Design franchise takes $46,160 – $95,000 all-in, per its franchise disclosure filings (data as of 2026-05). The initial franchise fee is $25,000. Ongoing, franchisees pay a royalty of 6% on sales plus an ad-fund contribution of up to 2%. To qualify, Wine & Design asks for $70,000 in liquid cash and a $70,000 net worth. Anything the filings do not state is marked "Not disclosed" below — never estimated.
Wine & Design cost table
| Verification mark | Cost item | Low | High | Range |
|---|---|---|---|---|
| Initial franchise feeOne-time, paid to the franchisor at signing | $25,000 | $25,000 | $25,000 | |
| Initial investment (all-in)FDD Item 7-derived range: build-out, equipment, opening costs | $46,160 | $95,000 | $46,160 to $95,000 | |
| Net worth requiredFranchisor's stated qualification minimum | $70,000 | $70,000 | $70,000 | |
| Liquid cash requiredFranchisor's stated qualification minimum | $70,000 | $70,000 | $70,000 | |
| Cash to open (all-in range) | $46,160 | $95,000 | $46,160 to $95,000 |
| RoyaltyOngoing, % of sales | 6% |
|---|---|
| Ad fundOngoing, % of sales | Up to 2% |
| Initial termLength of the first franchise agreement | 10 years |
What's in that number — and what isn't
The $46,160 – $95,000 range is derived from Wine & Design's filed initial-investment disclosure (FDD Item 7 class): build-out, equipment, and opening costs as the franchisor stated them. Your market's real estate, labor, and build-out prices can land you outside it.
Not in the opening number: the ongoing royalty of 6% on sales, the ad-fund contribution of up to 2%, and your operating losses while the unit ramps. Every figure marked "Not disclosed" above is a gap in the filings, not a zero.
How Wine & Design's cost compares
A dollar figure means more with a yardstick. Here is where Wine & Design's disclosed cost sits against the Lodging & Leisure category:
- Minimum startup cost of $46,160 — about 99% below the Lodging & Leisure median of $6,130,275.
- Initial franchise fee of $25,000 — about 61% below the Lodging & Leisure median of $63,600.
Category medians are computed from the Lodging & Leisure brands in our data that disclosed each figure — a benchmark for scale, not a quality judgment. See all Lodging & Leisure franchises
What about earnings?
We don't publish per-brand earnings figures — for Wine & Design or anyone else. The only primary source is Item 19 of the brand's own franchise disclosure document (FDD), and no law requires a franchisor to publish one, so the "average owner income" numbers circulating elsewhere are usually unsourced or survivorship-biased. Ask Wine & Design for its current FDD and read Item 19 yourself — and if there is no Item 19, that silence is information too.
What is the Wine & Design franchise fee?
$25,000, one-time, per disclosure filings as of 2026-05.
What ongoing fees does Wine & Design charge?
A royalty of 6% on sales plus an ad-fund contribution of up to 2%, per disclosure filings as of 2026-05.
How much money do you need to qualify for a Wine & Design franchise?
Wine & Design's filings ask for $70,000 in liquid cash and a $70,000 minimum net worth (as of 2026-05). Capital figures are the franchisor's stated minimums, not our advice.