Crown Trophy franchise: cost, fees & unit track record
Opening a Crown Trophy franchise takes $168,150 – $199,200 all-in, per its franchise disclosure filings (data as of 2026-05). The initial franchise fee is $118,000 – $128,000. Ongoing, franchisees pay a royalty of 5% on sales plus an ad-fund contribution of up to 2%. To qualify, Crown Trophy asks for $50,000 in liquid cash and a $50,000 net worth. Anything the filings do not state is marked "Not disclosed" below — never estimated.
Crown Trophy franchise costs and fees
| Verification mark | Cost item | Low | High | Range |
|---|---|---|---|---|
| Initial franchise feeOne-time, paid to the franchisor at signing | $118,000 | $128,000 | $118,000 to $128,000 | |
| Initial investment (all-in)FDD Item 7-derived range: build-out, equipment, opening costs | $168,150 | $199,200 | $168,150 to $199,200 | |
| Net worth requiredFranchisor's stated qualification minimum | $50,000 | $50,000 | $50,000 | |
| Liquid cash requiredFranchisor's stated qualification minimum | $50,000 | $50,000 | $50,000 | |
| Cash to open (all-in range) | $168,150 | $199,200 | $168,150 to $199,200 |
| RoyaltyOngoing, % of sales | 5% |
|---|---|
| Ad fundOngoing, % of sales | Up to 2% |
| Initial termLength of the first franchise agreement | 5 years |
See the full Crown Trophy cost breakdown — what's in that number and what isn't
How Crown Trophy's cost compares
A dollar figure means more with a yardstick. Here is where Crown Trophy's disclosed cost sits against the Retail category:
- Minimum startup cost of $168,150 — about in line with the Retail median of $165,000.
- Initial franchise fee of $118,000 — about 3.2× the Retail median of $36,750.
Category medians are computed from the Retail brands in our data that disclosed each figure — a benchmark for scale, not a quality judgment. See all Retail franchises
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How Crown Trophy's units have held up
Openings and closures from FDD Item 20-style unit history, 2012–2022: began the window at 146 units; 5 units opened, 9 closed, ending at 136 units. (partial records: 2016, 2017, 2018 are not in the source data — totals span the reported years only.)
What about earnings?
We don't publish per-brand earnings figures — for Crown Trophy or anyone else. The only primary source is Item 19 of the brand's own franchise disclosure document (FDD), and no law requires a franchisor to publish one, so the "average owner income" numbers circulating elsewhere are usually unsourced or survivorship-biased. Ask Crown Trophy for its current FDD and read Item 19 yourself — and if there is no Item 19, that silence is information too.
What this data can't tell you
Everything on this page comes from disclosure filings — fees, ranges, and unit counts. Four questions that matter just as much are not in any filing we can source, so we say so instead of guessing:
- The hours and the labor
- No dataset field says whether Crown Trophy is a manage-from-a-laptop business or a 60-hour week in disguise. Item 15 of the FDD states whether you're obligated to run the business personally, and Item 11 lists what the franchisor actually does for you — then ask current owners what their week looks like (validation calls), not the sales team.
- How hands-on the ownership really is
- "Semi-absentee" is a pitch, not a filing field. Treat any hands-off claim as unverified until it's consistent with Item 15 and with what multiple current franchisees tell you — what absentee ownership actually means.
- Your territory — whether it's protected, and whether it's open
- Two territory questions sit outside our data. Whether Crown Trophy grants a protected or exclusive area is set in Item 12 of the FDD and varies brand to brand — some grant none, and the carve-outs (online sales, national accounts) matter as much as the map. And filing data can't say what's open in your market this month; only Crown Trophy can confirm current availability. Ask both before you inquire, and get the answer in writing.
- What owners earn
- Covered honestly above: our dataset has no earnings fields, the only primary source is the brand's own Item 19, and here is how to read that evidence.
About the Crown Trophy franchise
Crown Trophy is a retail franchisor with 136 units at the end of 2022 (FDD Item 20-style unit history). Between 2012 and 2022, it began the window at 146 units; its filings record 5 unit openings and 9 closures, ending at 136 units (partial records: 2016, 2017, 2018 are not in the source data — totals span the reported years only).
No franchise-related lawsuits reported in the disclosure data we hold (FDD Item 3, as of 2026-05) — an absence in our sources, not a guarantee; confirm against the brand's current FDD.
From the franchisor's materials
This franchisee will operate a retail location under the name “Crown Trophy” which sells trophies, plaques, medals, desk accessories, laminations, promotional items and other similar products for sporting, education events and for social and business recognition (the “Products”) to retail and commercial customers. Franchisees will also have the opportunity to offer signs and related products and services as part of the franchise, under the name “Signs by Crown.”
Crown Trophy franchise: quick answers
- How much does a Crown Trophy franchise cost?
- $168,150 – $199,200 all-in to open, per Crown Trophy's franchise disclosure filings (data as of 2026-05).
- How many Crown Trophy units are there?
- 136 units at the end of 2022 (FDD Item 20-style unit history).
- How have Crown Trophy's units held up?
- 97.9% of units at risk between 2020 and 2022 did not close, per our metric recomputed from FDD Item 20-style unit history (methodology published on our verification page).