How much is a Hertz franchise? $879,300 – $15,839,000 to open, per its disclosure filings
$879,300 – $15,839,000
Opening a Hertz franchise takes $879,300 – $15,839,000 all-in, per its franchise disclosure filings (data as of 2026-05). The initial franchise fee is $25,000 – $100,000. Ongoing, franchisees pay a royalty of 9% on sales plus an ad-fund contribution of up to 2%. To qualify, Hertz asks for $150,000 in liquid cash and a $500,000 net worth. Anything the filings do not state is marked "Not disclosed" below — never estimated.
Hertz cost table
| Verification mark | Cost item | Low | High | Range |
|---|---|---|---|---|
| Initial franchise feeOne-time, paid to the franchisor at signing | $25,000 | $100,000 | $25,000 to $100,000 | |
| Initial investment (all-in)FDD Item 7-derived range: build-out, equipment, opening costs | $879,300 | $15,839,000 | $879,300 to $15,839,000 | |
| Net worth requiredFranchisor's stated qualification minimum | $500,000 | $500,000 | $500,000 | |
| Liquid cash requiredFranchisor's stated qualification minimum | $150,000 | $150,000 | $150,000 | |
| Cash to open (all-in range) | $879,300 | $15,839,000 | $879,300 to $15,839,000 |
| RoyaltyOngoing, % of sales | 9% |
|---|---|
| Ad fundOngoing, % of sales | Up to 2% |
| Initial termLength of the first franchise agreement | 5 years |
What's in that number — and what isn't
The $879,300 – $15,839,000 range is derived from Hertz's filed initial-investment disclosure (FDD Item 7 class): build-out, equipment, and opening costs as the franchisor stated them. Your market's real estate, labor, and build-out prices can land you outside it.
Not in the opening number: the ongoing royalty of 9% on sales, the ad-fund contribution of up to 2%, and your operating losses while the unit ramps. Every figure marked "Not disclosed" above is a gap in the filings, not a zero.
How Hertz's cost compares
A dollar figure means more with a yardstick. Here is where Hertz's disclosed cost sits against the Auto & Travel category:
- Minimum startup cost of $879,300 — about 5× the Auto & Travel median of $177,500.
- Initial franchise fee of $25,000 — about 26% below the Auto & Travel median of $33,740.
Category medians are computed from the Auto & Travel brands in our data that disclosed each figure — a benchmark for scale, not a quality judgment. See all Auto & Travel franchises
What about earnings?
We don't publish per-brand earnings figures — for Hertz or anyone else. The only primary source is Item 19 of the brand's own franchise disclosure document (FDD), and no law requires a franchisor to publish one, so the "average owner income" numbers circulating elsewhere are usually unsourced or survivorship-biased. Ask Hertz for its current FDD and read Item 19 yourself — and if there is no Item 19, that silence is information too.
What is the Hertz franchise fee?
$25,000 – $100,000, one-time, per disclosure filings as of 2026-05.
What ongoing fees does Hertz charge?
A royalty of 9% on sales plus an ad-fund contribution of up to 2%, per disclosure filings as of 2026-05.
How much money do you need to qualify for a Hertz franchise?
Hertz's filings ask for $150,000 in liquid cash and a $500,000 minimum net worth (as of 2026-05). Capital figures are the franchisor's stated minimums, not our advice.