Hertz franchise: cost, fees & unit track record
Opening a Hertz franchise takes $879,300 – $15,839,000 all-in, per its franchise disclosure filings (data as of 2026-05). The initial franchise fee is $25,000 – $100,000. Ongoing, franchisees pay a royalty of 9% on sales plus an ad-fund contribution of up to 2%. To qualify, Hertz asks for $150,000 in liquid cash and a $500,000 net worth. Anything the filings do not state is marked "Not disclosed" below — never estimated.
Hertz franchise costs and fees
| Verification mark | Cost item | Low | High | Range |
|---|---|---|---|---|
| Initial franchise feeOne-time, paid to the franchisor at signing | $25,000 | $100,000 | $25,000 to $100,000 | |
| Initial investment (all-in)FDD Item 7-derived range: build-out, equipment, opening costs | $879,300 | $15,839,000 | $879,300 to $15,839,000 | |
| Net worth requiredFranchisor's stated qualification minimum | $500,000 | $500,000 | $500,000 | |
| Liquid cash requiredFranchisor's stated qualification minimum | $150,000 | $150,000 | $150,000 | |
| Cash to open (all-in range) | $879,300 | $15,839,000 | $879,300 to $15,839,000 |
| RoyaltyOngoing, % of sales | 9% |
|---|---|
| Ad fundOngoing, % of sales | Up to 2% |
| Initial termLength of the first franchise agreement | 5 years |
See the full Hertz cost breakdown — what's in that number and what isn't
How Hertz's cost compares
A dollar figure means more with a yardstick. Here is where Hertz's disclosed cost sits against the Auto & Travel category:
- Minimum startup cost of $879,300 — about 5× the Auto & Travel median of $177,500.
- Initial franchise fee of $25,000 — about 26% below the Auto & Travel median of $33,740.
Category medians are computed from the Auto & Travel brands in our data that disclosed each figure — a benchmark for scale, not a quality judgment. See all Auto & Travel franchises
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How Hertz's units have held up
Openings and closures from FDD Item 20-style unit history, 2013–2022: began the window at 333 units; 296 units opened, 207 closed, ending at 389 units. (partial records: 2018 is not in the source data — totals span the reported years only.)
What about earnings?
We don't publish per-brand earnings figures — for Hertz or anyone else. The only primary source is Item 19 of the brand's own franchise disclosure document (FDD), and no law requires a franchisor to publish one, so the "average owner income" numbers circulating elsewhere are usually unsourced or survivorship-biased. Ask Hertz for its current FDD and read Item 19 yourself — and if there is no Item 19, that silence is information too.
What this data can't tell you
Everything on this page comes from disclosure filings — fees, ranges, and unit counts. Four questions that matter just as much are not in any filing we can source, so we say so instead of guessing:
- The hours and the labor
- No dataset field says whether Hertz is a manage-from-a-laptop business or a 60-hour week in disguise. Item 15 of the FDD states whether you're obligated to run the business personally, and Item 11 lists what the franchisor actually does for you — then ask current owners what their week looks like (validation calls), not the sales team.
- How hands-on the ownership really is
- "Semi-absentee" is a pitch, not a filing field. Treat any hands-off claim as unverified until it's consistent with Item 15 and with what multiple current franchisees tell you — what absentee ownership actually means.
- Your territory — whether it's protected, and whether it's open
- Two territory questions sit outside our data. Whether Hertz grants a protected or exclusive area is set in Item 12 of the FDD and varies brand to brand — some grant none, and the carve-outs (online sales, national accounts) matter as much as the map. And filing data can't say what's open in your market this month; only Hertz can confirm current availability. Ask both before you inquire, and get the answer in writing.
- What owners earn
- Covered honestly above: our dataset has no earnings fields, the only primary source is the brand's own Item 19, and here is how to read that evidence.
About the Hertz franchise
Hertz is an auto & travel franchisor with 389 units at the end of 2022 (FDD Item 20-style unit history). Between 2013 and 2022, it began the window at 333 units; its filings record 296 unit openings and 207 closures, ending at 389 units (partial records: 2018 is not in the source data — totals span the reported years only). Its parent company is Hertz System, Inc..
Disclosure filings report 40 franchise-related lawsuits. Review Item 3 of the FDD. (as of 2026-05)
From the franchisor's materials
The franchisee will operate a business that rents cars under the "Hertz" name. Under certain circumstances, you may be offered the opportunity to enter into a Multiple-Brand Franchising Addendum to operate additional car rental businesses under other brands.
Hertz franchise: quick answers
- How much does a Hertz franchise cost?
- $879,300 – $15,839,000 all-in to open, per Hertz's franchise disclosure filings (data as of 2026-05).
- How many Hertz units are there?
- 389 units at the end of 2022 (FDD Item 20-style unit history).
- How have Hertz's units held up?
- 85.2% of units at risk between 2020 and 2022 did not close, per our metric recomputed from FDD Item 20-style unit history (methodology published on our verification page).