Motel 6 | G6 Hospitality Franchising franchise: cost, fees & unit track record
Opening a Motel 6 | G6 Hospitality Franchising franchise takes $6,251,265 – $8,238,350 all-in, per its franchise disclosure filings (data as of 2026-05). The initial franchise fee is $41,200. Ongoing, franchisees pay a royalty of 5% on sales plus an ad-fund contribution of up to 4%. Anything the filings do not state is marked "Not disclosed" below — never estimated.
Motel 6 | G6 Hospitality Franchising franchise costs and fees
| Verification mark | Cost item | Low | High | Range |
|---|---|---|---|---|
| Initial franchise feeOne-time, paid to the franchisor at signing | $41,200 | $41,200 | $41,200 | |
| Initial investment (all-in)FDD Item 7-derived range: build-out, equipment, opening costs | $6,251,265 | $8,238,350 | $6,251,265 to $8,238,350 | |
| Net worth requiredFranchisor's stated qualification minimum | Not disclosed1 | Not disclosed1 | ||
| Liquid cash requiredFranchisor's stated qualification minimum | Not disclosed1 | Not disclosed1 | ||
| Cash to open (all-in range) | $6,251,265 | $8,238,350 | $6,251,265 to $8,238,350 | |
- 1 "Not disclosed" means Motel 6 | G6 Hospitality Franchising's filings do not state this figure. We publish the gap instead of estimating it.
| RoyaltyOngoing, % of sales | 5% |
|---|---|
| Ad fundOngoing, % of sales | Up to 4% |
| Initial termLength of the first franchise agreement | 20 years |
How Motel 6 | G6 Hospitality Franchising's cost compares
A dollar figure means more with a yardstick. Here is where Motel 6 | G6 Hospitality Franchising's disclosed cost sits against the Lodging & Leisure category:
- Minimum startup cost of $6,251,265 — about in line with the Lodging & Leisure median of $6,130,275.
- Initial franchise fee of $41,200 — about 35% below the Lodging & Leisure median of $63,600.
Category medians are computed from the Lodging & Leisure brands in our data that disclosed each figure — a benchmark for scale, not a quality judgment. See all Lodging & Leisure franchises
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How Motel 6 | G6 Hospitality Franchising's units have held up
Openings and closures from FDD Item 20-style unit history, 2012–2022: began the window at 446 units; 1,079 units opened, 332 closed, ending at 1,207 units. (partial records: 2018 is not in the source data — totals span the reported years only.)
What about earnings?
We don't publish per-brand earnings figures — for Motel 6 | G6 Hospitality Franchising or anyone else. The only primary source is Item 19 of the brand's own franchise disclosure document (FDD), and no law requires a franchisor to publish one, so the "average owner income" numbers circulating elsewhere are usually unsourced or survivorship-biased. Ask Motel 6 | G6 Hospitality Franchising for its current FDD and read Item 19 yourself — and if there is no Item 19, that silence is information too.
What this data can't tell you
Everything on this page comes from disclosure filings — fees, ranges, and unit counts. Four questions that matter just as much are not in any filing we can source, so we say so instead of guessing:
- The hours and the labor
- No dataset field says whether Motel 6 | G6 Hospitality Franchising is a manage-from-a-laptop business or a 60-hour week in disguise. Item 15 of the FDD states whether you're obligated to run the business personally, and Item 11 lists what the franchisor actually does for you — then ask current owners what their week looks like (validation calls), not the sales team.
- How hands-on the ownership really is
- "Semi-absentee" is a pitch, not a filing field. Treat any hands-off claim as unverified until it's consistent with Item 15 and with what multiple current franchisees tell you — what absentee ownership actually means.
- Your territory — whether it's protected, and whether it's open
- Two territory questions sit outside our data. Whether Motel 6 | G6 Hospitality Franchising grants a protected or exclusive area is set in Item 12 of the FDD and varies brand to brand — some grant none, and the carve-outs (online sales, national accounts) matter as much as the map. And filing data can't say what's open in your market this month; only Motel 6 | G6 Hospitality Franchising can confirm current availability. Ask both before you inquire, and get the answer in writing.
- What owners earn
- Covered honestly above: our dataset has no earnings fields, the only primary source is the brand's own Item 19, and here is how to read that evidence.
About the Motel 6 | G6 Hospitality Franchising franchise
Motel 6 | G6 Hospitality Franchising is a lodging & leisure franchisor with 1,207 units at the end of 2022 (FDD Item 20-style unit history). Between 2012 and 2022, it began the window at 446 units; its filings record 1,079 unit openings and 332 closures, ending at 1,207 units (partial records: 2018 is not in the source data — totals span the reported years only). Its parent company is G6 Hospitality.
Disclosure filings report 4 franchise-related lawsuits. Review Item 3 of the FDD. (as of 2026-05)
From the franchisor's materials
The franchise is for the operation of a Motel 6 motel offering limited services and limited amenities, designed to compete directly with other brands in the transient economy segment of the lodging market ("Motel 6 Motel" or "Motel").
Motel 6 | G6 Hospitality Franchising franchise: quick answers
- How much does a Motel 6 | G6 Hospitality Franchising franchise cost?
- $6,251,265 – $8,238,350 all-in to open, per Motel 6 | G6 Hospitality Franchising's franchise disclosure filings (data as of 2026-05).
- How many Motel 6 | G6 Hospitality Franchising units are there?
- 1,207 units at the end of 2022 (FDD Item 20-style unit history).
- How have Motel 6 | G6 Hospitality Franchising's units held up?
- 91.9% of units at risk between 2020 and 2022 did not close, per our metric recomputed from FDD Item 20-style unit history (methodology published on our verification page).