2nd Family franchise: cost, fees & unit track record
Opening 2nd Family franchise takes $112,325 – $198,500 all-in, per its franchise disclosure filings (data as of 2026-05). The initial franchise fee is $60,000. Ongoing, franchisees pay a royalty of 5% on sales plus an ad-fund contribution of up to 2%. To qualify, 2nd Family asks for $150,000 in liquid cash and a $300,000 net worth. Anything the filings do not state is marked "Not disclosed" below — never estimated.
2nd Family franchise costs and fees
| Verification mark | Cost item | Low | High | Range |
|---|---|---|---|---|
| Initial franchise feeOne-time, paid to the franchisor at signing | $60,000 | $60,000 | $60,000 | |
| Initial investment (all-in)FDD Item 7-derived range: build-out, equipment, opening costs | $112,325 | $198,500 | $112,325 to $198,500 | |
| Net worth requiredFranchisor's stated qualification minimum | $300,000 | $300,000 | $300,000 | |
| Liquid cash requiredFranchisor's stated qualification minimum | $150,000 | $150,000 | $150,000 | |
| Cash to open (all-in range) | $112,325 | $198,500 | $112,325 to $198,500 |
| RoyaltyOngoing, % of sales | 5% |
|---|---|
| Ad fundOngoing, % of sales | Up to 2% |
| Initial termLength of the first franchise agreement | Not disclosed |
See the full 2nd Family cost breakdown — what's in that number and what isn't
How 2nd Family's cost compares
A dollar figure means more with a yardstick. Here is where 2nd Family's disclosed cost sits against the Health & Fitness category:
- Minimum startup cost of $112,325 — about 39% below the Health & Fitness median of $184,861.
- Initial franchise fee of $60,000 — about 1.2× the Health & Fitness median of $49,000.
Category medians are computed from the Health & Fitness brands in our data that disclosed each figure — a benchmark for scale, not a quality judgment. See all Health & Fitness franchises
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How 2nd Family's units have held up
Openings and closures from FDD Item 20-style unit history, 2020–2021: began the window at 0 units; 4 units opened, 0 closed, ending at 4 units.
Not enough history to compute a survival figure — we need at least three years of unit data, and we don't extrapolate.
What about earnings?
We don't publish per-brand earnings figures — for 2nd Family or anyone else. The only primary source is Item 19 of the brand's own franchise disclosure document (FDD), and no law requires a franchisor to publish one, so the "average owner income" numbers circulating elsewhere are usually unsourced or survivorship-biased. Ask 2nd Family for its current FDD and read Item 19 yourself — and if there is no Item 19, that silence is information too.
What this data can't tell you
Everything on this page comes from disclosure filings — fees, ranges, and unit counts. Four questions that matter just as much are not in any filing we can source, so we say so instead of guessing:
- The hours and the labor
- No dataset field says whether 2nd Family is a manage-from-a-laptop business or a 60-hour week in disguise. Item 15 of the FDD states whether you're obligated to run the business personally, and Item 11 lists what the franchisor actually does for you — then ask current owners what their week looks like (validation calls), not the sales team.
- How hands-on the ownership really is
- "Semi-absentee" is a pitch, not a filing field. Treat any hands-off claim as unverified until it's consistent with Item 15 and with what multiple current franchisees tell you — what absentee ownership actually means.
- Your territory — whether it's protected, and whether it's open
- Two territory questions sit outside our data. Whether 2nd Family grants a protected or exclusive area is set in Item 12 of the FDD and varies brand to brand — some grant none, and the carve-outs (online sales, national accounts) matter as much as the map. And filing data can't say what's open in your market this month; only 2nd Family can confirm current availability. Ask both before you inquire, and get the answer in writing.
- What owners earn
- Covered honestly above: our dataset has no earnings fields, the only primary source is the brand's own Item 19, and here is how to read that evidence.
About the 2nd Family franchise
2nd Family is a health & fitness franchisor with 4 units at the end of 2021 (FDD Item 20-style unit history). Between 2020 and 2021, it began the window at 0 units; its filings record 4 unit openings and 0 closures, ending at 4 units. Its parent company is 2nd Family Franchising, LLC.
No franchise-related lawsuits reported in the disclosure data we hold (FDD Item 3, as of 2026-05) — an absence in our sources, not a guarantee; confirm against the brand's current FDD.
From the franchisor's materials
The franchisee will operate a personal assistance and non-medical home care business under the '2nd Family' trademarks. The franchised business will provide non-medical assistance and care to clients where they reside, whether in a permanent home or temporary living facility.
2nd Family franchise: quick answers
- How much does 2nd Family franchise cost?
- $112,325 – $198,500 all-in to open, per 2nd Family's franchise disclosure filings (data as of 2026-05).
- How many 2nd Family units are there?
- 4 units at the end of 2021 (FDD Item 20-style unit history).